Authority advertising is a brilliantly simple way to place your ad on ANY webpage.
So, you see something like this on Twitter:-
8 #Xero Tips and Tricks Every Small Business Owner Needs to Know! http://aourl.me/s/487a6d
You click the link, and sure enough, it's a useful page with tips about Xero, but then, a small ad appears in the bottom corner...
This is an Authority Ad!
We take real web pages and put your ads on them. Now, you can post real, useful, informative posts relevant to your business and get rewarded with an ad back to your site.
This lets you post on LinkedIn and Facebook Groups and be considered an authority, not just another group spammer.
This can be almost any web-page.
We suggest you choose a page that contains informative pages that someone might be looking for. E.g. How to apply for a visa, or how to change oil on a car - whatever is relevant to your business.
Please note: YouTube and Vimeo pages won't work.
This is a simple overlay ad with your logo, a short message and a button link to take the prospect to your landing page.
We then supply you with a special link - this contains the page of your choice with the ad as the overlay.
You then post your link on Facebook, Twitter, Instagram, via email, or whatever channel you choose. An example might be:
Australian music industry reports nearly $50million in lost income due to coronavirus and bushfires so far... #MusicIndustry #AustralianMusic #Coronavirus http://www.hypd.link/s/48719kt
Your audience sees your post, clicks on the link, the page appears and your ad is overlaid on top!
Musicians of Aus is a directory site for Australian musicians and music business services. We placed their ad on an interesting news item in the NME..
We placed an ad for Stepz Gym on an interesting blog article about the reasons why fitness is important in dating and relationships.
BIReady sells a product called Erwin. We created an ad that went over a page on Erwin's website, with a libk back to BIReady's store.
Absolutely. We are not hacking any sites to do this, nor are we copying any content. We simply take the source site and display it with your ad on top using a special link. That's all! You're hardly like to get any complaints from the website owner since you're driving more traffic to their page anyway! It's a win-win!
The point is you can take ANY content from any website that contains useful info related to your business and what you do, and place YOUR ad on top. You then post the special link on your social media to generate traffic for your business. To the rest of the world, it looks like you are posting an interesting article, and it is, but one loaded with YOUR AD!
Pretty much! It doesn't work on some pages having videos that might autoplay, but it works on just about any other webpage.